Welcome to Varia

We are providing Perspectives as a Service,
to individuals and corporations.

Varia helps individual users to leave their filter bubble, supports journalists in their daily work and allows corporate customers to be well informed about the hot topics in their industries

The consideration of different perspectives is necessary to understand the full story. This applies to individual users who want to get a broader view on news topics, just as well, as to journalists who want to quickly understand what the hot topics of their assigned story are – and how other publishers report on it. Further, also corporate decision makers have to consider different perspectives, when they aim to make well informed decisons.

Varia is a specialized text analytics and software company. With our own natural language processing (NLP) framework, we can provide different Perspectives as a Service – for all the topics that matter to our clients. Fully automated, scalable, remote as SaaS or on-premise.

Our team is currently working intensively with corporate clients, while also continuously pushing our B2C product. We invite you to already give our B2C Alpha version a go, test it and provide some feedback for us, while we continue to build it into the news research platform of the future!

You can read up on the current status, as well as our process of the B2C Alpha version here

If you like what you see, you can pre-subscribe here and secure a special discount on our eventual B2C Varia 1.0 version. Before you go on, don’t forget to subscribe to our newsletter below!

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Varia Media perspectives as a service

About Varia

In short:

  • Varia is the first text analytics platform that provides perspectives as a service.
    To individual readers & independent journalists (B2C), as well as publishers and industrial clients (B2B)
  • Publishers can integrate Varia’s perspectives as a service internally, to leverage internal sources (CMS & archives) as well as external sources – providing an efficient research tool for their journalists
  • Industrial clients can leverage Varia’s capabilities to efficiently process their existing flood of conent and news sources – but also to discover relevant perspectives from external sources
  • Varia is powered by our own scalable and topic agnostic natural language processing framework – which allows us to scale into different B2B markets, providing perspectives as a service on the industry news that matter to you!

Different Perspectives – Why does this matter?

The way we consume news and media as individuals, has changed dramatically over the past 10+ years. The rise of social networks and online media has clearly transformed the ways we use to search and find news – as well as challenged the willingness to pay for quality journalism. Furthermore, we have become addicted to short news, quick facts, headlines & live tickers. Fast has become more important than true and ad-motivated search & feed algorithms make sure that we only get to see what we like. Thus we find ourselves deeper and deeper in echo chambers, losing the broader picture and missing relevant aspects of important stories.

It is too early to tell how the current way of consuming news will influence us and our society in the long run. However, we are convinced that ever shorter news and exposure to one-sided coverage, that is fed to us based on our individual profiles, will foster uncritical and intolerant thinking. In our view, that poses a great danger to our democratic societies – this is why we must act now and change the rules of the news game. Therefore, we are building Varia not just as high performance API for corporates, but also as a B2C product – a news platform with social purpose and a sustainable vision.

If you want to get a first glance at our B2C product and experience different perspectives as a service – check out our B2C Alpha version! Or join our Varia Slack Community to follow the product development more closely, debate about the issue we address and share your thougts.

We are looking forward to hearing from you!


We are hiring!

We are looking for ambitious and driven developers who can identify themselves with our vision and are ready to tackle the challenges of filter bubbles and biased media consumption.

If you are interested in accompanying us on our journey as early stage startup, check out our current job openings:

  • Frontend Developer: Angular 2+ & UX Design (Internship/Full-time), (f/d/m)
  • Backend Developer: MEAN Stack – Node.js & MongoDB – you should have TypeScript knowledge and ideally are also familiar with GraphQL (Internship/Full-time), (f/d/m)

You will have the chance to collaborate closely with the founding team and have the opportunity to work on your own dedicated projects. Ideally, you have a background in computer science or similar and already gathered relevant work experience. Most important, however, is that you are motivated to work in a fast-paced environment and help us change the news game for the better.

Submit your questions or applications directly to Georg Horn (georg@varia.media) – we will be in touch with you shortly!

Wir haben Jobs zu vergeben – und wir suchen dich!

…wenn du schon immer mal in einem echten Early-Stage Startup arbeiten wolltest, dich für unsere Vision begeistern kannst und die sich schnell wandelnde Medienbranche mit uns umkrempeln willst.

Wir suchen derzeit nach:

  • Frontend Entwickler: Angular & UX Design (Praktikum/Werkstudent/Vollzeit), (w/d/m)
  • Backend Entwickler: MEAN Stack – Node.js & MondoDB, ausserdem TypeScript – und idealerweise GraphQL (Praktikum/Werkstudent/Vollzeit), (w/d/m)

Du wirst einerseits die Möglichkeit haben, eng mit dem Gründerteam zusammenzuarbeiten und so spannende Einblicke in das gesamte Themenspektrum eines Early-Stage Startups erhalten. Andererseits lassen wir dir die Freiheit, viel selbstständig und Remote zu arbeiten – daher setzen wir eine gewisse Eigeninitiative voraus. Zudem bringst du idealerweise bereits erste Arbeitserfahrung mit den entsprechenden Programmiersprachen mit.

Wenn wir dein Interesse geweckt haben, schreib uns eine kurze Nachricht oder am besten gleich deine Bewerbung an Georg Horn (georg@varia.media) – wir melden uns sogleich bei dir!


We are happy to hear from you!
Be it as journalist for media inquiries, business leader struggling with too much text information around your topics of concern – or as potential Investor. Reach out to us for inquiries and more information via info@varia.media
If you want to get in touch with us via Slack, you can do that too!

Varia is officially recognized by the German BMWi (Federal Ministry for Economic Affairs and Energy) and its INVEST program – which is highly attractive for private and institutional investors. Check out more information over here – or simply reach out to us